Digital design programme sharpens technical focus

The IT University's MSc programme in Digital Design and Communication changes its name to Digital Design and Interactive Technologies (DDIT). At the same time, the programme will give students a stronger technical foundation.

Digital Design DepartmentEducationdesignJonas Fritsch

From the autumn semester of 2018, the IT University's MSc programme in design will be called Digital Design and Interactive Technologies. The name change comes in connection with a revision of the programme, which will strengthen the profile of future graduates, says the Head of Programme, Jonas Fritsch.

"The idea behind ​​the programme is to create a strong user-oriented design profile with a solid technical foundation, concrete design tools and a good business understanding. At ITU, we have a unique environment with the right research skills, labs and collaborations with companies to accommodate this," he says.

Programming becomes a requirement

The changes mean that applicants from the autumn semester 2018 must have passed 7.5 ECTS in programming or databases. This should not deter applicants without programming experience, however. For them, ITU will offer a so-called competence course in July and August that provides students with the necessary qualifications.

With the increased technical focus of the programme, students will get a better understanding of the technologies they design and an ability to develop prototypes at a high level.

"Students will learn to use tools for building systems and developing high-end prototypes that actually work. This means that students, in addition to their academic knowledge, will also be able to build a design portfolio. This is essential in order to prove to future employers that they are skilled designers," says Jonas Fritsch and adds:

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For digital designers, interactive technologies are your material, which you have to know in depth, just as a carpenter must be able to work with wood.

Jonas Fritsch, Head of Programme
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"For digital designers, interactive technologies are your material, which you have to know in depth, just as a carpenter must be able to work with wood. When you are able to think the technology through and understand how it works, also in a societal and cultural perspective, you also have the opportunity to design better products, services and digital solutions," he says.

Attractive profile for employers

The programme revision has been carried out in close cooperation with a panel of employers, who commented on the content of the courses.

"We have created a profile that is attractive in the eyes of the employers that is also built on a solid research foundation. Employers are asking for deep academic competencies, as there is no time to learn these once you are in the labour market," says Jonas Fritsch.

The IT University's bachelor's degree in digital design is also changing its name to Digital Design and Interactive Technologies. This programme gives direct access to the master's programme.

Further information

Vibeke Arildsen, Press Officer, phone 2555 0447, email viar@itu.dk