"Pernille Kræmmergaard"

Researchers: Digitalization is critical to the continued success of the LEGO Group

Pernille KræmmergaardCollaborationsResearchmanagementbusiness

A comprehensive digitalization plays a key role in the LEGO Group’s continued journey which stretches from near-death experience to record profits, according to a new paper by digitalization researchers Pernille Kræmmergaard and Omar A. El Sawy. The paper has just won first place in the 2015 SIM Paper Award Competition.