Part I: Introduction to Service Design (7,5 ECTS)
The goal of this course is to introduce the conceptual and operational tools for designing and managing service innovations, such as user experience assessment and improvement, design of service organizational procedures, service interface design, as well as envisioning the feasibility and implementation of new service ideas.
Part II: Service Design (12,5 ECTS)
In this course, students will develop service innovations, focusing on social, strategic management, and operational aspects of service design. Students will work in collaboration with a real public or private sector partner. Course topics will include development of service strategy, business analysis, stakeholder analysis, service innovation planning, change management, social context of service design in practice, service entrepreneurship, technological infrastructure, application of systems thinking, service co-creation in practice, user journey analysis, development of service blueprints, and design of service touch points.
You can read the description in the course base.